5 Ways to Attract More Clients into Your Sales Funnel
Marketing your business is a task that should never have an end date. You should always have a
steady stream of prospects inquiring about your coaching, opting into your email list, or
purchasing your products. When you stop having that steady flow, it’s time to re-evaluate your
Your sales funnel is simply the path your prospects take from first introduction to your products
and services toward your highest price service, normally 1:1 coaching. The offers you make
along this funnel path are completely up to you and they normally follow a gradual price
Here are some ways to consistently attract clients into your funnel, no matter what time of
1. Be consistent with your marketing.
Take advantage of real life networking events and
sponsorship opportunities. Post daily on social media. Interact with prospects on your
page, your personal profile, or within common groups. Use scheduling options or third-
party schedulers to post on holidays or while you’re on vacation. Consistency is what
will gain you name recognition.
2. Keep your offers relevant and up to date.
When was the last time you changed your opt-in freebie? When was the last time you created a new product? Keeping up to date
with what your target audience needs and wants shows your dedication to helping
them, which will gain you a loyal following. Even updating a current offer with new
information goes a long way to earning loyalty.
3. Don’t be afraid to tell your audience what you offer.
Don’t assume people know that you’re a coach. Your most loyal fans will know because they have followed you but even
they may forget the title of your signature course unless you tell them. You have a “for
profit” business so don’t be afraid to sell. Not only on social media but with your email
4. Consider running an introductory special or one-time coupon.
Introductory specials work well for membership groups, such as a 7-day trial for $1, but use these offers
sparingly. If you run discounted specials too often, your followers will simply wait until
the next sale before buying. Consider using a coupon discount as a reward for a limited
audience, such as webinar listeners or as a gift to podcast listeners when you’re
interviewed on someone’s podcast. Always remember to have an end date for any
specials of this type.
5. Contact current clients and customers.
Did you know that the chances of selling to a current customer range from 60-70% whereas selling to a cold contact is 5-20%
(Marketing Metrics)? These warm contacts are already in your funnel but maybe they
need a little push to that next level, a push that might come from a friendly, personal
phone call or email from you. Even if they say they’re not interested at this time, maybe
they know someone else who needs your services right now. Don’t be afraid to ask for
Lastly, be creative when it comes to your marketing efforts. Show your personal side, engage
conversation online, encourage email subscribers to send you questions, record some live video
to your social media feeds; you’re only limited by your own creativity.
Are You Getting Paid What You’re Worth?
It’s a touchy subject, pricing. While we may have that desire to earn six-figures (or more!) we
shudder at the idea of increasing our prices. Stop that thinking right now! You deserve to be
paid for your expertise the same way those six-figure coaches get paid. Drop the excuses and
let’s examine your pricing structure together…