38 - The Art of Story Selling with Yara Golden
Trust your gut and find your own way
Connect on an emotional level
Storytelling Framework (6-steps)
1. Assume familiarity
2. Curiosity based pattern intent (subject lines/headlines)
3. High drama
4. Guide their epiphany
5. Give your reader the WIN
6. Ask them about it
Vulnerability - feeling small but to everyone else, you are strong
Permission to allow the hard/happy memories to be happy
Stepping stones instead of stopping points
What's useful and what's not useful for you
Unapologetic position/ownership as a "coach"
Becoming the person in "the gap"
"The thing that leads to the thing..."
Yara started in online business as a Relationship Coach, but as she worked with couples in strained relationships, she discovered something she just couldn’t ignore...
Most relationships struggle because of BAD communication.
She became obsessed with figuring out what makes someone a GREAT communicator, and realized that a simple shift in the way we communication with each other can dramatically repair and build—not just personal relationships, but entire businesses.
As it turns out, the same is true for Entrepreneurs. Most entrepreneurs struggle in business because of BAD communication with their customers and audience.
She started writing story-based pieces for businesses in order to help them bridge the communication gap between the entrepreneur and their audience, and watched as all their businesses exploded with new customers.
Connect with Yara:
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This episode is brought to you by my Meant For More Challenge...14-days to Unshakable Confidence. If you are feeling stuck, if you are tired of playing small or dimming your light...if you are READY to OWN THE ROOM - any room that you walk into, I invite you to join my Meant For More Challenge! Head over to WeAreMeantForMore.com to find out more…
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I look forward to connecting with you!
xoxo - Charity